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Malin Berdette

The Win Win World Tour

Driven by the desire to make a difference I set out on a 610-day journey, starting May 1st 2009. Since I started this project the goal “from December 31st 2010 I’m giving away $100 000 per month to projects empowering millions of people worldwide” has kept my mind busy:
“how?” & “why?” & “who?” & “where?” & “when?”
- and “what the… have I gotten myself into?” :)

I’ve approached the goal via a broad variety of perspectives, angles, countries, cities, environments, conversational partners and whatnot. I wanted to find my core drive, to find that thing in the very essence of myself, the reason for this outrageous experiment that I’ve put myself in the middle of. I wanted to understand what I was doing and why, instead of just “completing a task to live up to the expectations I’ve triggered”.

Now, more than 17 months into this adventure, the pieces are finally finding their places in this gigantic mental puzzle. As the big picture becomes clearer I smile with a deeper feeling of calmness. I see fragments I’ve caught glimpses of along the way, I see them connect with each other, forming a pattern, a whole, that makes perfect sense. :)

I remember saying in the early days of the Win Win World Tour that “even if I don’t understand it fully now, I’m sure it’ll all make sense in retrospect”. How spot on that was! Little did I know how far out I’d go, how deep I’d travel, how broad I’d explore and how close the answer was all the time… Really, the core of my goal, the essence of my drive, is something so much simpler than the process of getting to this point of clarity. :)

17 months into the Win Win World Tour, for the first time so far, I truly know what I’m creating! I know why I’m on this journey, I know what it’ll lead to and I know my role in it. That’s a major turning point and it’s a major source of oxygen! :D

During the three final months of this project, October-December 2010, I’m going with the flow of my newfound clarity. I’ll be on the beach here in Thailand – immersing into that newly discovered clear space within, where answers show up when I ask for them.

As usual you’re welcome to read my mind in the blog,
where I’ll post updates when I feel inspired to do so.

Welcome to my global experiment!

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